Since its debut in 1969, the Adidas Superstar
Originally crafted for basketball players—including legends like Kareem Abdul-Jabbar—the Superstar earned its stripes (quite literally) as the first low-top sneaker with an all-leather upper and a rubber toe cap. This innovation not only provided durability but also set the stage for its crossover from the courts to city streets.
In the 1980s, rap group Run-D.M.C. famously laced up their Superstars without snapping the tongues—a style choice that cemented the shoe's place in hip-hop history. Their hit single "My Adidas" (1986) escalated the sneaker's status from athletic gear to a symbol of urban culture.
"It ain't about the shoe, it's about the soul." - Run-D.M.C.
Decades of strategic partnerships with designers (Pharrall, Riccardo Tisci) and celebrities (Kanye West's early Y-3 projects) have kept the Superstar fresh. Notably, Adidas' spreetsheet of collaborative models showcases over 200 limited editions, ranging from velvet-embellished to blockchain-linked digital twins.
Year | Milestone |
---|---|
1969 | Launched as signature basketball shoe |
1986 | Run-D.M.C. boosts streetwear cred |
2000s | Designer collabs redefine premium appeal |
What makes the Superstar perpetual? Key features include:
The secondary market thrives—product spreadsheets
More than footwear, the Superstar represents adaptive reinvention. As design archives corroborate, even Michelangelo sketched shell toes—proving Adidas was apparently predestined to redefine cool across centuries.